wardell books

Chapter 6: Customer Service

customer service

Customer service is anything you give your customers, over and above the products and services they directly pay for. It's a broad list that can include anything from the smiles and thank-you's they receive from your sales representatives, to the instructions and free installation you provide with your products.

“In the end, all business operations can be reduced to three words: people, product, and profits. People come first.”

- Lee Iococca