Chapter 2: Foundations

Would it be helpful to understand your purpose in life? Would it be useful to be clear on your values? Would it be beneficial to have clearly defined goals that are as inspiring as they are challenging? The answer to each of these questions, of course, is a resounding yes! This kind of knowledge can give you confidence when making important decisions, strength of conviction when times get tough, and can act as a guide for building your enterprise the right way, that is, your way.